I am in no way a fan of The Hills. I have many legitimate reasons for disliking that show. However, I do have to commend MTV for integrating a brilliant method of music marketing intoThe Hills, and possibly other shows as well.

Whenever a song is playing in the background of an episode of The Hills, MTV overlays the title and artist, as well as a short URL you can use to later to find out more. This is brilliant! I cannot recall the number of times I have been watching a television show and wondered what the background music was.

Clearly, this is a market worth tapping into, as sites like What’s That Called? have been around for years, not to mention tons of forums, blog posts, and Yahoo! Answers questions on the subject.

I only hope this method of marketing expands to other television shows and forms of media, and that people figure out how to make money from this promotion.

Oh, and yes, I apologize for my lack of posts, and you can consider this one to be the first of a long stream of regular content from now on.