Most people don’t give Starbucks enough credit for their entry into the music business. Well, most people don’t really give Starbucks enough credit for anything, but that’s another story. The truth is that when it comes to marketing music, Starbucks has the right idea… and others need to follow.
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If you know me at all, you probably know that back in high school, I co-founded and taught Video Productions, an award-winning filmmaking program. To this day, I still help out, and still work on the site and keep the YouTube page relatively up to date.
Not too long ago, Video Productions got its first copyright claim, this one coming from UMG. However, instead of the video being taken offline, given a cease and desist, or being sued, we received the following:
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I am in no way a fan of The Hills. I have many legitimate reasons for disliking that show. However, I do have to commend MTV for integrating a brilliant method of music marketing intoThe Hills, and possibly other shows as well.
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