Comments on: R.E.M. Abandons Music Videos for New Media http://newmediaeconomist.com/2008/06/rem-abandons-music-videos-for-new-media/ because the times, they are a-changin' Fri, 24 Oct 2008 19:46:34 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Daniel http://newmediaeconomist.com/2008/06/rem-abandons-music-videos-for-new-media/comment-page-1/#comment-10 Daniel Mon, 23 Jun 2008 08:35:12 +0000 http://newmediaeconomist.com/?p=16#comment-10 Of course. As I had written, music videos are not dead, but the distribution vehicle will move away from traditional avenues, and the creators will move away from name-brand directors and into the hands of marketing folks and fans. I do agree that video as a whole is on the rise, in a huge way, and I should have made that more clear. Thanks. Of course. As I had written, music videos are not dead, but the distribution vehicle will move away from traditional avenues, and the creators will move away from name-brand directors and into the hands of marketing folks and fans.

I do agree that video as a whole is on the rise, in a huge way, and I should have made that more clear. Thanks.

]]> By: evolvor music promoton http://newmediaeconomist.com/2008/06/rem-abandons-music-videos-for-new-media/comment-page-1/#comment-9 evolvor music promoton Mon, 23 Jun 2008 04:08:22 +0000 http://newmediaeconomist.com/?p=16#comment-9 The video isn't dead - neither is artwork, graphics, etc. Music is a business and a brand, and all forms of media need to be used to build and nurture that brand to the fans. You need things like video to reinforce the art, the message it is trying to get across, etc. How the videos are created and consumed is just changing. Instead of having just videos for one or two singles, videos can be made for each song of the album! Hell it could be a short film for the album. The more video you have, the better chance you can have to monetize the damn thing. More video! The video isn’t dead – neither is artwork, graphics, etc. Music is a business and a brand, and all forms of media need to be used to build and nurture that brand to the fans. You need things like video to reinforce the art, the message it is trying to get across, etc.

How the videos are created and consumed is just changing. Instead of having just videos for one or two singles, videos can be made for each song of the album! Hell it could be a short film for the album. The more video you have, the better chance you can have to monetize the damn thing. More video!

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