Here in Hollywood, you can’t walk to any of the major shopping or entertainment areas without being bombarded by a handful of musicians attempting to sell you their burned CD’s. It has been this way for a while, but in this day and age, I have to wonder why they still exist… and why they haven’t figured out that spending an hour putting their stuff on the internet will reap more rewards than standing out on the street corner for a solid month.
Read the rest of this entry »
For a long time, advertising on television was a no-brainer. It was as if the technology was invented solely to plug the full, rich tobacco flavor of Winston cigarettes. Entire game shows were branded by coffeemakers. The good lord Kraft smiled and all was well.
I still think it’s a viable resource for advertisers, but some of them are starting to sweat the advent of DVR culture. To them, that’s thousands of potential consumers, breezing past entire pods, catching only a glimpse of the last spot before Heroes resumes. As usual, sea change in response to new tech is just not an option. Small, petulant resistances are the order of the day.
Read the rest of this entry »
As most of you may know, the long-awaited iPhone 3G was released today, with much fanfare, long lines, and a painful activation process. Once mine was fully operational, I headed straight for the App Store, which is where iPhone owners can [finally!] download and install programs, both free and commercial. The thing that surprised me the most when looking at the list of available applications was the amount of new media integration — and the amount of large companies that are finally getting aboard the new media train.
Read the rest of this entry »
Today, while at Hollywood & Highland, I stopped into the Green Earth Cafe to get a Caesar salad and noticed the plasma television mounted behind the counter. Powered by a company and service called Danoo, the television was performing a task that I’ve often predicted would be on the rise — showing activities and events within close proximity to the cafe, and outputting highly targeted advertising.
Read the rest of this entry »
Posted by Daniel on July 9th, 2008 in Random | 1 Comment »
I apologize for the lack of updates. Plenty of new stuff will be coming this week, I promise! In addition, I am bringing in a few other people to write guest posts when time permits. If you are interested in being one of them, just send an email stating this to nme [at] sent [dot] com.