Today, while at Hollywood & Highland, I stopped into the Green Earth Cafe to get a Caesar salad and noticed the plasma television mounted behind the counter. Powered by a company and service called Danoo, the television was performing a task that I’ve often predicted would be on the rise — showing activities and events within close proximity to the cafe, and outputting highly targeted advertising.

Services like this have been cropping up all over the place, but Danoo appears to be unique in a couple different ways. First off, it appears to be a widespread system, available in many locations around the country. This is interesting because as of yet, most retailers I’ve seen attempting to integrate a service like this have been trying to operate their own unique service, and encountering a lot of problems along the way.

But the part that I find more interesting is that Danoo strikes individual contracts with smaller, independent cafes and shops around the country as opposed to larger, singular contracts with chains. I like this idea because it is giving independent businesses the ability to keep up with the larger companies by offering this cutting-edge service, as well as letting them secure some revenue by letting them into the massive targeted advertising business before their competitors do.

Here in Los Angeles, there are quite a few places already that provide this service. I’m curious to hear from readers if things like this are cropping up in other parts of the country as quickly as they seem to be doing so here.

This market is going to become the absolute biggest thing in advertising, and smart plasma televisions are just the beginning.