Archive for September, 2008

TrueAnthem: Record Label in Sheep’s Clothing?

Posted by Daniel on September 4th, 2008 in Distribution, Internet, Music | 5 Comments »

I was perusing MySpace last week for new music, when I stumbled across a catchy electropop group called Ultraviolet Sound. After deciding I wanted to buy their album, I was surprised to discover it wasn’t on iTunes or Amazon, nor was it available on CD. Instead, the band had a widget on their MySpace page powered by a company called TrueAnthem that allowed me to download their entire album for free. But like all things free, there is a catch. Or several.

Read the rest of this entry »

Being Your Own Brand Can Get You Into Trouble

Posted by Daniel on September 1st, 2008 in Business, Internet, Marketing | 5 Comments »

Gary Vaynerchuk may have proudly declared that you are your own brand, but it is important to realize this is a double-edged sword. Use your personal image for your brand, and you can get a lot of attention and be recognized personally for your business accomplishments. But if you find yourself sacrificing quality for money, as many companies need to do at one time or another, your own image and reputation could be at stake.

Read the rest of this entry »