With all the changes happening in the market today, we often get into the mindset that we need to completely change the game in order to compete. Much of this is rebellion against the traditional way of doing things. Much of this is a survival method for artists who feel they won’t get noticed unless they do something completely groundbreaking. And much of this is from people who just aren’t sure what the best way to market their work is. But we lose sight of the fact that in reality, often times you only have to change one little thing in order to change the game.
Read the rest of this entry »
Before I begin, I should acknowledge that “Whither the Music Video” is not a complete sentence, yet has come to gain legitimacy through years of misuse in cool titles for articles about the sorry state of [insert dying/in-transition art form].
Branching off of Dan’s recent entry re: Coldplay’s videos, it seems to me that this has been the sad standard for some time now. The more artists that leave record labels to galvanize their own fan bases however they see fit, the more that the task of the music video falls into the hands of a friend or assistant who records some blandly candid backstage footage, which more often than not winds up buried in the band’s MySpace page. And even when the suits do throw a little Thanks-For-Not-Doing-Heroin-This-Era money at their bands, the videos just look like the same low-budjy turds, only polished. Shake the camera a lot to cover up the lack of a set, overexpose to cover up the lack of a set, pack the thing with tight close-up shots of the singer’s face to cover up the…well, you get it.
Read the rest of this entry »
Posted by Daniel on October 20th, 2008 in Music | No Comments »
Holy cow, it has been forever since I updated. My apologies…I will try my best to change that.
Anyways, the guys from Coldplay are holding a fan-music music video contest. This makes me rather happy, because not only is it an example of one of the biggest bands in the world jumping into social media, but perhaps it’s also an acknowledgment that their music videos for “Violet Hill” and “Viva La Vida” were not very good. Or at least that’s what I thought. These days, it takes a lot to get me to enjoy a music video, and for whatever reason, Coldplay’s have definitely not come through for me. I love their music, but I just don’t feel their music videos have been good lately.
Regardless, I’m glad to see them giving their fans a shot.