As most of you may know, the long-awaited iPhone 3G was released today, with much fanfare, long lines, and a painful activation process. Once mine was fully operational, I headed straight for the App Store, which is where iPhone owners can [finally!] download and install programs, both free and commercial. The thing that surprised me the most when looking at the list of available applications was the amount of new media integration — and the amount of large companies that are finally getting aboard the new media train.

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