Newspapers Still Don’t Get It
Posted by Daniel on June 30th, 2008 in Business, Print | No Comments »
A few days ago, it was announced that the Orange County Register will be outsourcing some of their editing to India. This, of course, is one of the dumbest things a newspaper has done in a while. (Outsource editing of the English language to a non-English speaking mass of people?) But beyond that, it is an example of how truly the newspaper industry just doesn’t understand new media. The Orange County Register, of all papers, should be best poised to make good in this new economy, but as we can see, this is not what is happening.